Branding in Web3 > DIFY.SG | The Podcast
This episode of the Liquidity Lounge podcast, hosted by Poli and featuring Yang Le from DeFi Singapore, delves into the intricacies of branding in the Web3 space. It examines the differences between traditional and Web3 branding, the role of community building, the challenges brands face in the decentralized world, and the tools and technologies essential for establishing a presence in the Web3 ecosystem. Emerging trends that could shape the future of Web3 branding are also discussed, offering insights into how brands can prepare for these changes.
Chapters
1. Introduction to Web3 Branding (Start — 6:00)
- Poli introduces the topic and guest Yang Le.
- Yang Le explains the concept of Web3 branding and its contrast with traditional branding practices.
2. The Role of Community in Web3 Branding (6:01–12:00)
- Discussion on how community building and engagement are crucial in Web3 branding.
- Examples of effective community engagement strategies.
3. Challenges in Web3 Branding (12:01–18:00)
- Poli and Yang Le discuss the primary challenges brands face in the Web3 space, including scalability, regulatory uncertainty, and user adoption.
4. Technologies and Tools for Web3 Branding (18:01–24:00)
- Insight into essential tools and technologies for Web3 branding, including Figma and community management platforms.
5. Emerging Trends in Web3 Branding (24:01–30:00)
- Exploration of emerging trends in Web3 branding, such as minimalistic designs and the importance of mascots.
6. Advice for Traditional Brands Entering Web3 (30:01 — End)
- Yang Le offers advice for traditional brands looking to enter the Web3 space, emphasizing the need for consistency and boldness in branding efforts.
This episode offers valuable advice and insights for both seasoned marketers and startups in the Web3 space, highlighting the evolving nature of branding strategies in this innovative and rapidly changing digital landscape.
Link to the full version — https://twitter.com/i/spaces/1MYxNoAewrXKw
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