Building Token Credibility. Synergy of Influence Marketing and MM | The Podcast
The podcast “Liquidity Lounge” hosted by Pauli from mids.capital featuring guest Terry Tang who are experts in Digital Marketing for cryptocurrency token projects from dify.sg discusses the importance of transparency in PR and marketing for crypto token projects. Key topics covered included: why transparency builds trust and credibility, balancing information disclosure while maintaining competitive edge, community engagement fostering open dialogue, red flags showing lack of transparency, case studies of successful transparency strategies.
Chapters
Introduction
- 0:00: Welcome to “Liquidity Lounge,” focusing on the importance of transparency in PR and marketing for token projects. Introduction of Terry Tang from DeFi, a leading crypto marketing and PR agency.
Importance of Transparency
- 2:00: Discussion on the crucial role of transparency in building trust within the crypto community. Terry emphasizes transparency’s importance, especially for projects with legitimate use cases and credible products.
Balancing Information Disclosure
- 6:00: Strategies for token projects to balance disclosing information and maintaining a competitive edge, including teasing future developments and managing expectations regarding project updates.
Community Engagement
- 10:00: The role of community engagement in ensuring transparency, including regular AMAs and fostering an open dialogue with the community. The conversation highlights how community feedback and involvement are vital.
Avoiding Media Noise
- 14:00: Addressing the challenge of ensuring transparent messages are not lost in the noise. Strategies for avoiding oversharing and ensuring that marketing messages are strategic and timed correctly.
Red Flags for Investors
- 18:00: Discussion on red flags that investors should watch for when evaluating token projects’ transparency and strategies for projects to communicate challenges transparently without causing panic among investors.
Case Studies and Value to Clients
- 22:00: Terry shares insights into significant case studies and how DeFi has brought value to clients, including managing communities for immutable games and fostering ecosystems through collaborations and partnerships.
Closing Remarks
- 26:00: Closing of the podcast with a thank you to Terry for his insights. Reminder of the importance of transparency in PR and marketing for token projects and encouragement for listeners to engage with future topics.
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