Liquidity Lounge#3| The Podcast Transcription
Welcome to today’s episode of Mids Capital, where we delve into the ever-evolving world of marketing and its intersection with cryptocurrency investments and influencer strategies. Joining us today is David from Salads Lab, a marketing expert known for his strategic insights and innovative approaches. In this session, David will share his thoughts on the essence of marketing, the intricacies of cryptocurrency investments, and the effectiveness of using local versus global influencers in campaigns.
Key Topics Covered:
1. The Essence of Marketing: David begins by defining marketing as the art of communication and persuasion aimed at driving specific actions from targeted audiences. He emphasizes the importance of crafting compelling messages and strategies that resonate with the audience.
2. Cryptocurrency Investments: David discusses his involvement in cryptocurrency, highlighting his selective approach to investing based on project fundamentals and long-term potential, while also respecting privacy concerning the specifics of his holdings.
3. Local vs. Global Influencers: David expresses a preference for collaborating with local influencers to leverage their deep understanding of the local culture and audience, thereby fostering more authentic connections and trust.
4. Key Performance Indicators (KPIs): He outlines the critical metrics he uses to measure marketing effectiveness, including ROI, CAC, CLV, and conversion rates, providing a holistic view of campaign performance.
5. Effectiveness of English-speaking Influencers: While acknowledging the broad reach of English-speaking influencers, David stresses the importance of complementing their efforts with localized content to cater to a diverse and multicultural audience.
6. Trust in Native Language Influencers: David explains why he places higher trust and credibility in native language influencers, as they connect more authentically with their audience and offer localized expertise.
7. The Role of a Call to Action (CTA): He describes what a well-crafted CTA should accomplish, emphasizing clarity, conciseness, and compelling content that motivates immediate action.
8. Case Study on High-Engagement Marketing Campaign: David shares an example of a successful marketing campaign he led, which involved a straightforward CTA that drove high community engagement and successful outcomes for a cryptocurrency listing.
Mids Capital: Welcome everyone! Today, we have David Salads Lab joining us. David, thank you for being here. Let’s delve into our discussion. David, what, in your opinion, constitutes the essence of marketing?
David: Thank you for having me, Mids Capital. Marketing, at its core, is the art of effectively communicating with individuals who are receptive to your ideas, products, or services. It’s about crafting compelling messages and strategies to engage and resonate with your target audience, ultimately driving action or behavior that aligns with your objectives.
Mids Capital: Thank you for that insightful perspective, David. Moving on, do you actively engage in cryptocurrency investments? If so, do you hold tokens or altcoins in your wallet?
David: Yes, I am involved in cryptocurrency investments, but I prefer not to disclose specific details about my holdings at this time. However, I can say that I am selective in my investments and prioritize projects with strong fundamentals, innovative technology, and promising long-term potential.
Mids Capital: Understood, David. Now, when it comes to influencer marketing, do you tend to favor content from local influencers or do you lean towards global influencers?
David: As someone deeply rooted in my local community and culture, I place a significant emphasis on collaborating with local influencers who have a deep understanding of our audience’s preferences, values, and nuances. By leveraging local influencers, we can establish more authentic and relatable connections with our target audience, leading to higher levels of engagement and trust.
Mids Capital: That’s an interesting approach, David. In terms of metrics, what key performance indicators (KPIs) do you typically report to your clients to gauge the effectiveness of your marketing efforts?
David: At Salads Lab, we believe in focusing on tangible and measurable outcomes that directly impact our clients’ bottom line. Therefore, we primarily report on return on investment (ROI), which quantifies the financial gains or losses generated from our marketing activities relative to the resources invested. Additionally, we track key metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates to provide a comprehensive understanding of our campaign’s performance and effectiveness.
Mids Capital: Thank you for sharing those insights, David. Now, you mentioned a preference for English-speaking influencers earlier. Could you elaborate on why you believe they are more effective in reaching a global audience?
David: While English-speaking influencers may have broader reach due to the widespread use of the English language, it’s important to recognize that the crypto community is incredibly diverse and multicultural. Despite the prevalence of English as a lingua franca in the industry, many individuals prefer to consume content in their native language for better comprehension and connection. Therefore, while English-speaking influencers can certainly reach a global audience, it’s essential to complement their efforts with localized content and collaborations with influencers who can effectively communicate in different languages and cultural contexts.
Mids Capital: That’s a nuanced perspective, David. Considering your preference for native language influencers, do you find them to be more trustworthy or credible compared to English-speaking influencers?
David: As someone deeply immersed in my local community and culture, I tend to place a higher level of trust and credibility in native language influencers who have a deep understanding of our audience’s preferences, values, and nuances. Native language influencers possess an innate ability to connect with their audience on a more personal and authentic level, fostering deeper relationships and stronger bonds of trust. Additionally, their localized expertise and insights often resonate more strongly with their audience, leading to higher levels of engagement and influence within their respective communities.
Mids Capital: Thank you for sharing your perspective, David. Let’s shift our focus to the concept of a call to action (CTA). What, in your view, should a well-crafted call to action accomplish?
David: A well-crafted call to action (CTA) serves as a pivotal component of any marketing campaign, compelling individuals to take a specific action that aligns with the campaign’s objectives. At its core, a CTA should be clear, concise, and compelling, clearly articulating the desired action and providing a compelling reason for individuals to act. Additionally, a successful CTA should be strategically positioned within the marketing message, ensuring it captures the audience’s attention and prompts immediate action. Ultimately, a well-crafted CTA should drive tangible results and contribute to the overall success of the marketing campaign.
Mids Capital: Thank you for that comprehensive explanation, David. Could you share an example of a marketing campaign that you were involved in that yielded high engagement?
David: Certainly, Mids Capital. One notable example of a marketing campaign that generated high engagement was our collaboration with VIGA/Oneem around their listing on various cryptocurrency exchanges. The campaign featured a straightforward call to action, encouraging users to register on the exchange, deposit funds, and vote for the project’s listing. By simplifying the user journey and providing clear instructions, we were able to drive significant engagement and participation from the community, ultimately contributing to the project’s successful listing and visibility within the crypto space.
Link to the full version — https://twitter.com/i/spaces/1yNGaZnzVPjJj
To contact us about market-making craft use this link :https://t.me/mids_main
Look Through our website! — https://mids.capital/, https://mids.capital/service, https://mids.capital/cases
