Marketing Behind Token Launch. Lunar Strategy | The Podcast
The podcast “Liquidity Lounge” hosted by Pauli from mids.capital
featuring guests Michael and George who are experts in Digital Marketing for cryptocurrency token projects from ninjapromo.io
discusses strategies for sustaining interest and liquidity for crypto tokens after launch through marketing and market making. Key topics covered include initial positioning and messaging, community building, communicating with investors, collaborating between marketing and market making teams, metrics for success, and future trends.
Chapters
Introduction to the Podcast
- 0:00: Introduction to “The Liquidity Lounge” podcast, focusing on blockchain, crypto marketing, market making, and decentralized finance. Hosted by Pauli, with guests from Ninja Promo and a market making expert, Niaz.
Importance of Token Positioning and Marketing
- 2:30: Discussion on initial token positioning and marketing strategies with Ninja Promo experts. Emphasis on understanding the market niche, unique value proposition, and leveraging digital marketing channels for awareness and community building.
Role of Market Making in Token Launch
- 7:00: Nias talks about the importance of market making in supporting a token post-launch, strategies for managing selling pressure, and the significance of community understanding.
Effective Communication Channels
- 11:30: Exploration of the most effective communication channels for ongoing project engagement, including social media platforms like Twitter, Telegram, Discord, LinkedIn, and the importance of community engagement activities.
Challenges in Marketing and Market Making
- 16:00: Discussion on challenges faced by marketing and market making teams, such as managing selling pressure, ensuring liquidity, and the importance of transparent communication with the community.
Measuring Success of Strategies
- 20:30: Insights into measuring the success of marketing and market making strategies, highlighting key metrics like customer acquisition cost, engagement rates, liquidity, and order book health.
Future of Token Marketing and Market Making
- 25:00: Predictions for the evolution of token marketing and market making in the coming years, focusing on the importance of use cases, product utility, and adapting to market trends.
Conclusion
- 30:00: Closing remarks, thanking guests for their insights and encouraging listeners to continue exploring innovative strategies in the crypto space.
Link to the full version — https://twitter.com/i/spaces/1yoKMwDoZmlJQ
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