SEO and Google Ads in Web3. BlokPoint | The Podcast
This episode of Liquidity Lounge, sponsored by Mids Capital and hosted by Pauli, features a deep dive into the integration of traditional digital marketing techniques within the Web3 space. Guest Chris Anderson from Blockpoint, a thought leader in leveraging search engine optimization (SEO) and Google Ads in the Web3 ecosystem, joins to discuss the transition from Web2 to Web3 marketing, the challenges and opportunities this shift presents, and practical tips for navigating this new terrain.
Chapters
1. Introduction and Overview (Start — 5:00)
- Introduction to the podcast and today’s topic on the intersection of traditional digital marketing and Web3.
- Guest introduction: Chris Anderson from Blockpoint.
2. Differences Between Traditional and Web3 Digital Marketing (5:01–10:00)
- Chris explains the core differences, emphasizing the current reliance on Web2 platforms for promoting Web3 projects and the expectation for more Web3 platforms to become mainstream.
3. Search Engine Marketing in Web3 (10:01–15:00)
- Discussion on the dominance of Google in search marketing and the emergence of decentralized search engines like Presearch, highlighting the ongoing necessity of Google for visibility.
4. Adapting Advertising Models for Web3 (15:01–20:00)
- Examination of how Web3’s token-based economy and decentralized models alter advertising strategies compared to Web2’s data-driven approaches.
5. SEO Strategies for Web3 (20:01–25:00)
- Insights into adapting SEO for blockchain-based websites and dApps, emphasizing the importance of keyword research, educational content, and addressing the unique challenges of emerging technologies.
6. Challenges of Privacy and Anonymity in Web3 Marketing (25:01–30:00)
- Chris addresses how privacy and anonymity features in Web3 impact gathering and analyzing user data for SEO and Google Ads.
7. Regulatory Uncertainty and Compliance (30:01–35:00)
- Discussion on navigating GDPR and other data privacy regulations within the Web3 marketing context.
8. Case Studies and Success Stories (35:01–40:00)
- Chris shares a successful case study of Lucidia, highlighting the effectiveness of international SEO and content strategy in the Web3 gaming sector.
9. Future Trends and Opportunities (40:01–45:00)
- Exploration of future trends in SEO and Google Ads for Web3, emphasizing the importance of long-term marketing strategies and the potential for decentralized search engines.
10. Closing Remarks and Thank Yous (45:01 — End)
- Wrap-up of the episode with gratitude expressed to Chris for his insights and a reminder to listeners about the importance of adaptability and innovation in Web3 marketing.
This episode sheds light on the evolving landscape of digital marketing as it collides with the decentralized world of Web3, offering valuable lessons on leveraging traditional marketing tools in innovative ways to navigate this new frontier.
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